Behind the Hertrich Hopferei is a beer family as it is written in the book. Father, mother and sons are all beer enthusiasts - or at least let themselves be infected by the hype of the others. The Hertrich men set a good example for dear Karin, mum and wife, and were able to convince her with lots of beer and even more enthusiasm for beer. A beer love story that also produces excellent beer!
If there are three beer sommeliers in a single family, that shows great dedication. But the Hertrichs are not just beer sommeliers, they are also great advocates of artisanal, honest beer. In the wide-ranging beer landscape of Franconia there are still countless breweries that brew exceptional beers with great attention to detail and craftsmanship. According to the Hertrichs, this Franconian biodiversity is threatened terrain and must be protected. The hostile takeover of industrial breweries is called mass beer keeping by the Hertrichs and is to be fought with excellent beer. Under the label VETO, the Hertrichs brew beers of excellent quality and taste, such as their hop tiger or the chocolate bear, and defy the mass beer production with class instead of mass. Their beers, which all have creative animal names such as Zwickelhahn or Orange Butterfly , only use the best, regional ingredients and behind every creation there is a long creative process from the first attempt to the perfect brew. The Hertrichs are passionate about their beer and, with their fabulous beers, are worthy opponents for large breweries and mass beer producers.