India is a country that until now has hardly been associated with beer. While one of the most iconic examples of the craft beer scene is named after the place, India Pale Ale owes its name not to the brewing skills of the Indian people, but to a dark period in history when their home was invaded by colonial powers. Beer was brewed in India centuries earlier, but the traditional creations differed significantly from European tastes. This was not least due to the ingredients: instead of grain, rice was and is used to a large extent in India. One brewery that has brought Indian craft brewing to the forefront of global attention over the last few years is Bira 91.
The young label was founded in 2015. However, the company did not start the first brewing tests on home soil, but in Belgium. The brewers chose this location because of the raw materials they needed: grain, yeast and hops are more affordable in Europe and readily available. The beer produced in Flanders was sent to India once the brewing process was complete. When the brewery achieved its first successes and established its name in its home country, they moved bag and baggage across the pond. Due to the refined taste of their beers and their smooth, mild character, Bira 91 quickly became one of the most popular breweries in their country. Today it is brewed in five different breweries and the company employs more than 600 people. The beers are drunk in 18 countries around the world and have earned Bira 91 the title of India's most awarded brewery.
The company's recipe for success is based on refreshingly modern beer. The mission of all brewing pieces is to awaken the inner self of the beer lover. Bira 91 should awaken your playful, friendly, clever and stubborn side and at the same time quench your thirst for beer. The fast-growing label sponsors sporting and cultural events and is also committed to protecting the environment. The aim of the brewery is to reduce its ecological footprint. A switch to clean energy, saving unnecessary electricity consumption and reducing waste are some of the steps the brewery is taking to achieve this. In addition, Bira 91 wants to reduce its own carbon emissions to zero by 2025. With this plan, the brewery is a pioneer in India and hopes to infect other companies with its vision.
Immerse yourself in the world of Indian beers and find your favorites from Bira 91 here!
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