One moment please.
There are few marketing coups that are as successful as this phrase. Everyone has heard and used it to order a crispy Pils from the Eifel. We would like to introduce you to the brewery behind this stroke of genius.
Even if you wouldn't suspect it thanks to the modern presentation, the Bitburger brewery can look back on more than 200 years of brewing tradition. The founding father is Johann Peter Wallenborn, who decided in 1817 to open his own brewery. A few years later, his son-in-law Ludwig Bertrand Simon took over the brewery and increased sales. The introduction of bottled beer increases sales even more. The first Pils from Bitburger is brewed on January 15, 1883. Johann's grandson Theobald is responsible for this forward-looking step. Pilsener was not even a recognized type of beer at the time, and each pils was individually tested. But not only the brewing of this then still exotic beer style shows that the Bitburgers were true avant-garde: They were also among the first breweries to export their beer abroad. Barrels were transported from Bitburg to Luxembourg by horse and cart. In addition to numerous technical achievements, the brewery also drills its own deep well and from now on brews with the good Eifel water from 100 meters depth. And Bitburg is also a pioneer with its first own laboratory in 1921: Already at the beginning of the 20th century, it was a concern of the brewers to operate quality control.
Bitburger's success story is unstoppable, especially after the beer received a gold medal for excellent taste and excellent quality at the 1937 Paris World Exhibition. Shortly beforehand, the graphic designer GH Heimig developed the beer connoisseur on the Bitburger logo. The Second World War heralds dark years, which also leave a mark on the brewery: Large parts of the buildings are destroyed. But the brewing family's fighting spirit is unbroken and the reconstruction begins shortly after the end of the war. In 1951 the time had come and Germany's most famous beer slogan saw the light of day. It takes another 20 years before the brewery decides to focus entirely on brewing Pilsen beer. Since then, the output has risen continuously and the family business is not only dedicated to brewing but also to sustainability: With a sustainability strategy, the brewery is committed to protecting the environment, the people in the company and the region and the responsible consumption of beer.