Berlin was yesterday - today we say BRLOOO!
Connoisseurs of the scene know: If you want to be successful in the fast-paced craft beer business, you not only have to brew excellent beer, but also have a clever design and a name that is unique and memorable. Calling your label BRLO is a bit daring because you don't know right away how to pronounce the tongue twister.
Ineffable and irresistible
You don't immediately assume that BRLO is actually a Berlin beer brand. Unless you come from there, because real Berliners know that BRLO is the Slavic term for what Berlin once was: the dry part within a swamp. What is pronounced Berlo is the origin of the current name of the state capital and a little word with which very few of us associate anything. That was exactly the reason for Katharina, Christian and Michael to choose this name. BRLO is unoccupied with ideas and images - at least until you have enjoyed one of BRLO's outstanding beers. From this point onwards, the sound of the word alone will awaken wonderful images of cold beer, memories of hoppy pleasure capades and a great thirst for beer.
Handcrafted with Berlin love
You can now buy the real Berlin craft beer in more than 50 different Berlin bars, Spätis and restaurants and the trio's hoppy products have fans and admirers far beyond the borders of the capital. In fact, the beer from BRLO is even enjoyed beyond the borders of our planet: A German airline was so impressed with the beers that they pour them in cans above the clouds. Extra-terrestrial good, in the truest sense of the word! Anyone who thinks that the company founded in the summer of 2014 will soon switch to mass production due to its resounding success so far is mistaken. BRLO is and remains beer that is produced with heart and craft. Under the motto “Handcrafted with Berlin love”, the three-man team Katharina, Michael and Christian develop real, down-to-earth beer that inspires us not only with its irresistible taste. There are handpicked ingredients and a great concept in beer: Social projects in and around Berlin are supported with passion and good beer.
Delicious beer with a clear conscience - it really doesn't get any better!