Berlin was yesterday - Today we say BRLOOO!
Those who know the scene know that if you want to be successful in the fast-moving craft beer business, you not only have to brew excellent beer, but also have a clever design and a name that is unique and memorable. Calling his label BRLO is a bit daring, since you don't immediately know how to pronounce the tongue twister.
One does not immediately expect that BRLO is actually a Berlin beer brand. Unless you're from there, because real Berliners know that BRLO is the Slavic term for what Berlin used to be: the dry part inside a swamp. What is pronounced Berlo is the origin of today's name of the state capital and a word that few of us associate with. That was exactly the reason for Katharina, Christian and Michael to choose this name. BRLO is unoccupied by ideas and images — at least until you indulge in one of BRLO's excellent beers. From this point on, the sound of the word alone will evoke wonderful images of cool beer, memories of hoppy escapades and a great thirst for beer.
You can now buy the real Berlin craft beer in more than 50 different Berlin bars, Spätis and restaurants, and the hoppy products of the trio also have fans and admirers far beyond the borders of the capital. In fact, BRLO beer is enjoyed even beyond the borders of our planet: a German airline was so taken with the beers that they serve them in cans above the clouds. Alien good, in the truest sense of the word! Anyone who thinks that the company, which was founded in the summer of 2014, will soon switch to mass production due to its resounding success to date, is mistaken. BRLO is and remains beer that is produced with heart and craftsmanship. Under the motto "Handcrafted with Berlin love", the threesome Katharina, Michael and Christian develop real, down-to-earth beer that not only inspires us with its irresistible taste. The beer contains hand-picked ingredients and a great concept: social projects in and around Berlin are supported with passion and good beer.
Delicious beer with a clear conscience - it really doesn't get any better than that!