Beer for Punks - James Watt and Martin Dickie used this slogan to finance their brewery. The two guys behind Brewdog are revolutionaries in the craft beer business and take their business seriously: Craft is their religion. And as missionaries in the field of craft beer, the two brewers have made it their task to make craft beer known and popular far beyond the borders of Great Britain.
(Not) an after-work beer
Martin and James rebel against the long-established beer tradition of England. Lukewarm ale, which tastes as exciting as toast, is a thing of the past. Today there are craft beers like sand by the sea, each with its own flavor and full-bodied taste. In order to spread the word about good, complex and interesting beers in their homeland, too, the two of them have set up a demanding agenda. Uncompromisingly and with the constant desire to keep getting better, they brew beers that give every day that certain something. Gone are the days of stale beer, now craft is all the rage. And the guys are true craft beer geeks. Craft and all of its subtleties require a fair amount of dedication and perseverance. Today, Martin and James can proudly say that they are craft experts who know every little detail of the brewing process. Beers such as the Punk IPA or the Dead Pony Club testify to the expertise and passion behind Brewdog.
Equity for Punk
In order to be able to afford the next bigger step after the first brewing attempts in a small area and an unexpectedly large response, James and Martin set up a crowdfunding campaign. Under the motto “Equity for Punks”, they sold shares in the brewery to enthusiastic beer fans who received a lifetime beer discount in return. A significant amount of money was collected within a very short time, which in two rounds ultimately financed the large, new brewery in Scotland. With their great enthusiasm for beer and of course their creative, extraordinary beers, the boys gathered a large crowd of fans who were just waiting to see what the two of them conjured up from the kettle. The name Brewdog actually goes back to a dog. At a time when the good Brewdog beer was still being sold at Aberdeen's weekly markets, Hund Bracken was a constant companion of the two brewers. The good Bracken is unfortunately no longer, but is worthily represented by his successor Simcoe.
Brewdog without a dog really makes little sense!